Storytelling at Scale: Samantha Almon Adeluwoye on Trust & Loyalty at Maersk

In this episode, we explore how storytelling builds trust and long-term loyalty in the complex world of global shipping and logistics.

🎙️ Hosted by Nyeleti Sue-Angel Nkuna, the conversation features Samantha Almon Adeluwoye, Global Head of Content, Social Media & Storytelling at A.P. Moller – Maersk.

🚢 Samantha shares how storytelling at Maersk is rooted in strong values and the company’s responsibility as a trusted custodian of customers’ goods. Human stories are not separate from operations: they reinforce confidence in Maersk’s reliability, care, and expertise, helping customers connect emotionally while trusting operational excellence.

💡 The discussion also explores the role of social media as a strategic relationship engine in B2B, and how consistent, values-led storytelling supports trust, retention, and long-term partnerships in an industry where credibility is everything.

🎧 Proudly supported by Comarch – empowering smarter, more effective loyalty programs.