Loyalty That Saves Lives: How Blood Donation Programs Transform Communities

In this episode, Jacqui Solly, Loyalty Manager at Australian Red Cross Lifeblood, shares how their unique loyalty approach is saving lives—literally. Moving beyond points and perks, Lifeblood’s program taps into emotional drivers, purpose, and a sense of community to keep donors coming back.

From turning blood donations into powerful acts of impact to using humor and advocacy to build a trusted brand, Jacqui reveals how the organization creates meaningful, long-term engagement. Hear how Lifeblood applies classic loyalty marketing principles in an extraordinary context—and why intrinsic motivation may be the most powerful reward of all.

Proudly sponsored by Comarch — providing the technology behind smarter, more effective loyalty programs.

Enjoy the episode!