Loyalty, Simplified: Rodolfo Ayarza on Loyalty Personality Quiz

What do customers really want from a loyalty program? For Rodolfo Ayarza, Business System Analyst at COPA Airlines, it’s less about bells and whistles—and more about getting real value from what you're already doing.

In this episode of The Loyalty Personality Quiz, Rodolfo sits down with our PR specialist, Michał Ostasz, to share his take on what makes a loyalty program feel worth it, why values matter more than flashy perks, and what the future of loyalty looks like from the inside.

Rodolfo’s answers are sharp, practical, and refreshingly clear. And they might just challenge how you think about loyalty engagement.

🍿 Watch the episode below to discover which personality type matches his no-fluff approach.