Latest posts

Is your legacy loyalty platform creating an "agility gap"? Discover the 4 costliest mistakes stemming from outdated tech and learn how to innovate effectively in the UK & Irish retail market.

When Amanda Cromhout, the founder and CEO of Truth, invites you onto the Blind Loyalty Challenge, expect two things: rapid-fire questions and zero fluff. In her series, Amanda sparks spontaneous loyalty insights by interviewing industry leaders without prep or polish—cutting straight to the point.

What do customers really want from a loyalty program? For Rodolfo Ayarza, Business System Analyst at COPA Airlines, it’s less about bells and whistles—and more about getting real value from what you're already doing.

In this episode, Heather Garboden, Chief Customer Officer at American Airlines, reveals how the airline is reshaping customer loyalty beyond traditional rewards programs. From enhancing digital tools to elevating premium experiences, Heather shares how data-driven insights and cross-team collaboration are driving initiatives that make travel easier, more personalized, and truly seamless across the OneWorld alliance.

Compare loyalty in banking vs. other industries. Discover what banks can learn from retail, travel, and telecom to improve customer retention and engagement.

Discover how to find the right loyalty solution provider in Australia by matching their offer to your program’s maturity. Learn what to look for and how to cut through the noise to make a smart, future-proof choice.

Learn the psychology behind customer loyalty in retail and learn practical strategies retailers can apply to boost retention and engagement.

Discover 6 effective loyalty strategies for telecoms to enhance customer retention, reduce churn, and boost customer lifetime value.

Are you a die-hard points collector or a sucker for instant rewards? Do you stick to free loyalty programs only, or are you happy to pay for perks? If your answer is “…both?”, you’re not alone. In the latest episode of The Loyalty Personality Quiz, Reyna Galan, Loyalty Operations Manager at COPA Airlines, shows us that loyalty doesn’t live in extremes.